E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer Justin Bieber.

Come summertime, many people find themselves enchanted by the sunshine and lighten up their hair color with the season. But Hailey Bieber is not many people! The model and Rhode founder may have just bucked the “going blonde for summer" trend with what certainly appears to be a new twist on her go-to brunette,

"My vision has been clear for months about what the world of Rhode summer is going to look like," said the founder in an interview.

Hailey Bieber shares summer self-care vibes as Justin posts emotional reflections on love, pressure, and healing in the public eye.