At the Business of Beauty Global Forum, the entrepreneur reflected on the new partnership and said that she sees rhode becoming a "legacy brand"

Hailey Bieber knows the right decision when she sees it. Bieber, 28, opened up to The Business of Fashion about selling her beauty line, Rhode, to e.l.f. Beauty for $1 billion on Wednesday, June 11. "Rhode is like my baby,

If you’re a big brand watching this, pay heed. Here is the trajectory of Biebernomics in a few stats: $212 million in direct-to-consumer sales in the 12 months that ended March 31. Just 10 products. The waitlist for one of them topped 570,