Smartifai has filed a patent with the United States Patent and Trademark Office (USPTO) for a new audience context solution.  The patented technology focuses on analysing audience behaviour and intent ...

evision, the media and entertainment arm of e&, has adopted a 24-hour preschool channel called Bloom into its family of ...

Companies find difficulty in measuring the ROI invested when trying to grow their business when it comes to working with PR ...

Netizency now offers clients video production services in an effort to keep up with the agile and fast-paced needs of brands in the region.

Study reveals CDP users achieve faster AI deployment with superior data quality and non-CDP users struggle with data ...

You Experience's Vijay Simon and Sachin Mendonca discuss why progress isn’t just about innovation, but about what it means to ...

Within 48 hours of the premiere, the campaign created by Mullenlowe MENA and client Fixby for teens had already sparked over ...

The Foodics campaign began with a teaser on social media, and was then followed by a brand video and multiple product-focused ...

Spanning multiple countries, including the UAE, India, Lebanon, Jordan and Egypt, the new recruits bring a mix of skills and ...

Campaign Middle East speaks with Nick Clements, CMO, Presight to gain new insights on B2B marketing strategies.

IAB MENA Retail Media Taskforce has announced the launch of the Retail Media ECOScape, with two new Retail Media guides for ...

We want to give brands what they have needed, but rarely got: senior-level expertise and an unbiased perspective,” Matt ...