DAVP sets advertising rates based on circulation figures, not readership unlike commercial clients; most publications still ...

India’s baseline study—an important tool that helps assess TV households and viewership patterns—has not been refreshed since ...

On May 22, when e4m broke the news that Partha Sinha was stepping down from the helm of the Times Group, the man himself ...

The National Academy of Agricultural Sciences (NAAS), the premier body of agricultural scientists in the country, felicitated ...

Born on June 7, 1978, to a schoolteacher father and a homemaker mother, Vijay Shekhar Sharma didn’t come into a world of ...

In this exclusive interview with Brij Pahwa, David Raab, Founder of the CDP Institute, unpacks the evolving role of Customer ...

In a season where every brand is vying for eyeballs during the Indian Premier League, Swiss Beauty has carved out a ...

This collaboration will be undertaken by Balaji Telefilms, including its divisions — Balaji Motion Pictures and Balaji ...

Industry regulators and observers say that with influencer marketing going beyond simple endorsements, brands are carefully ...

Hakuhodo India has appointed Ranjeev Vij as Managing Partner and Ruchi Kohli as Senior Business Partner. Vij, with 27 years ...

The stage is set, the stakes are high, and India’s creative powerhouses are once again ready to dazzle at the Cannes Lions ...

The advisory calls on platforms to file self-declarations asserting their compliance with the Guidelines for Prevention and ...