The partnership follows a summer campaign with “How To Train Your Dragon” that drove the chain’s best kids meal sales in more ...

The newly combined network is built around six capability-based divisions and will retire legacy creative brands MullenLowe, ...

By merging skill sets, the resulting agency model hopes to appeal to both CMOs and CFOs at a time of consolidation in the ...

The state your agency chooses often reveals its core business priorities: raising capital, minimizing operational risk or ...

According to new research from EMARKETER and Zeta, 40% of marketers say that these invisible walls between teams are their ...

Online discounts were flat year over year. However, some retailers won with exclusive giveaways that enticed customers into ...

After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next ...

The long-running brand platform, which in recent years has focused on post-pandemic social connection, is being retooled to ...

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

The brewer highlights several of its brands for a holiday campaign inspired by the younger generation’s preference for ...

The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...