Buc-ee's argues that Super Fuels logo of a brown dog wearing a red cape and smiling in front of a blue background mimics its ...

Zack Faigen and Michelle Portillo of Skadden, Arps, Slate, Meagher & Flom LLP discuss a 9th U.S. Circuit Court of Appeals decision highlighting the limits of trademark protection under the Lanham Act ...

To be eligible for trademark registration, a color must have acquired distinctiveness and must not be functional. Recently, ...

Trump is known for having a penchant for the bold strokes of a Sharpie marker, even asking the company to design a custom pen ...

Class, may not be dead yet. At least, according to some trademark filings in Europe. Swiss-based design firm, Ronald Bussink ...

Buc-ee's claims that Super Fuels' three Dallas County stores use a cartoon dog logo that looks too similar to its famous ...

Super Fuels is an Irving-based gas station chain with an anthropomorphic dog mascot that Buc-ee's argues is a copy of their trademark beaver mascot.

If you own a business, you may already have trademark rights. Although formally registering your trademark through the U.S.

Buc-ee's is again taking legal action to protect its trademarks. The convenience and fuel retailer filed a lawsuit in the ...

A longstanding Australian brand, UGG Since 1974, is fighting for the right to use its UGG trademark for footwear in the United States. Deckers ...

Anthony Bowens has filed to trademark “The Pride of Pro Wrestling.” Former AEW World Tag Team Champion Anthony Bowens ...

SEGA filed trademarks for Ecco the Dolphin, which could mean a new game in a storied franchise that ended abruptly 25 years ...