Buc-ee's argues that Super Fuels logo of a brown dog wearing a red cape and smiling in front of a blue background mimics its popular logo.

To be eligible for trademark registration, a color must have acquired distinctiveness and must not be functional. Recently, ...

On January 18, 2025, the U.S. Patent and Trademark Office (“USPTO”) implemented significant changes to trademark application filing procedures ...

Buc-ee’s sues Texas gas station for trademark infringement . Buc-ee’s logo involves a Beaver wearing a red hat on a yellow background that’s shaped like a circle. It’s har ...

One of the fascinating variables of NFL Draft is the discrepancy in how fans and teams may weigh production. Teams “overdrafting” players who fans are not familiar with is a trademark of the process.