The Dallas gas station Super Fuels has a dog as a logo. Buc-ee's wants to get them to change it.

The honor bestowed upon Jeanie Mongaraz-Fletcher is a trademark of an expert postal carrier and is the postal service’s highest award for professional safe driving.

Buc-ee’s has accused a Dallas-based gas station chain of copying its iconic cartoon beaver logo. In a federal lawsuit this month, the travel center behemoth says Super Fuels' logo of a brown dog ...

The U.S. Patent and Trademark Office (USPTO) has announced its strategy for addressing important issues at the intersection ...

Utah Hockey Club reportedly faces trademark hurdles in finding a permanent team name. But with how popular the Utah Yetis name already is, Adam Proteau says they should keep trying.

Super Fuels is an Irving-based gas station chain with an anthropomorphic dog mascot that Buc-ee's argues is a copy of their trademark beaver mascot.

A new patent filed by Universal may reveal the name of a restaurant at Universal Horror Unleashed, a year-round horror destination coming soon.

The owners of Karmart Mitsubishi in Burlington, Washington, have found themselves in hot water, facing a lawsuit from Mitsubishi Motors North America. The Japanese automaker’s U.S. division is ...

Dallas since 2023 has been seeking a federal judge’s order to cancel registered trademarks from Triple D Gear arguing they’re too similar to the city’s ...

To be eligible for trademark registration, a color must have acquired distinctiveness and must not be functional. Recently, ...

Buc-ee's argues that Super Fuels logo of a brown dog wearing a red cape and smiling in front of a blue background mimics its ...

This gas station has been exploding with popularity, making it a little too big for its britches. It’s going after a Texas gas station for alleged trademark infringement.  Buc-ee’s logo involves a ...