Despite securing big names in the business, the company is now shifting its strategy in an effort to better compete with rivals like Spotify and YouTube.

Amazon is breaking up its Wondery podcast studio as podcast consumption moves to video and celeb-driven shows, letting about 110 people go.

Wondery’s audio-only podcasts — such as the true-crime hits “Dr. Death” and “Dirty John” — will be now be overseen by Audible, the audiobook arm of Amazon, and earn money primarily through subscriptions.