Among White's biggest coups as he put together his league was to get Hirano to sign on. The Snow League will add halfpipe skiing at its next event, in China in December, and if White can close a deal to bring Olympic champion Eileen Gu onto that circuit, he'll have arguably the biggest star in action sports.

Snowboarders and freeskiers might be associated with relaxed style, but The Snow League has lined up some top-shelf brand name support. The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White.

A Colorado company is bringing snowboarding and action sports to the suburbs, and a celebrity backer drops in to explain its importance.

The verdict is in: athletes are fans of the Snow League. But what does that mean for the winter action sports landscape?

Here's everything you need to know about The Snow League, including TV channel and streaming options for Shaun White's new winer sports competition.

Contest bibs have been garbage for years. The issue has been so glaring that the X Games did away with competitor bibs in recent years. The Snow League went in a different direction though, and paired up with Burton to make a bib by riders,

Montauk’s The Surf Lodge travels to Aspen and transforms into The Snow Lodge, where the music, dining, and celebrity-filled events continue.