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Inside Cadbury's Toughest Call Yet: Why the Brand Pulled the Plug on Its Newest Dairy Milk Line
Cadbury has discontinued its Fruitier and Nuttier range despite positive reviews. Find out why Mondelēz pulled the plug and what this means for Cadbury's 'better-for-you' strategy.
This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...
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