Popular sugar-free sodas may seem like just another offering from big companies, but millions of dollars go into how each is ...

For decades, Coca-Cola and PepsiCo dominated the soda market, with rivals fighting for a distant third place. In the soda ...

Coca-Cola's New Holiday Drop Is the Only Soda I Ever Want to Drink (It's Better Than Diet Coke!) (Keep a lookout for my ...

The Coca-Cola Co. first launched its signature zero-calorie soda as a sugar-free alternative to classic Coke in 1982. In a decade consumed with aerobics, workout tapes and fad diets, Diet Coke quickly ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Coke Zero Sugar is attesting that “fan work is thirsty ...

Coca-Cola may not reinvent itself every decade, but the next 10 years will still bring considerable changes to its business.

Diet Coke really does have more caffeine than regular Coke, but the actual difference between the two and the reasons why may ...

Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency Ogilvy ...

A bunch of new soda flavors will hit store shelves in 2026. Only time will tell whether these products will earn a permanent ...