The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

When Tasting Table recently ranked five diet colas other than Coke and Pepsi, we discovered that there was one vintage soda that really impressed us.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Coke Zero Sugar is attesting that “fan work is thirsty ...

At a Glance Diet and zero sugar sodas don’t directly raise blood sugar because they contain no sugar or carbohydrates.Neither ...

NEW YORK -- Coke Zero is getting revamped as Coke Zero Sugar. The new name is intended to make clearer that the drink has no calories, and a new recipe is intended to make the drink taste more like ...

CLEVELAND, Ohio – The crack of a can and that fizzy first sip that makes your mouth swoon. Diet Coke is having a moment. And Gen Z is calling the experience a “fridge cigarette,” comparing the hit of ...

Regardless of whether you’re a Coca-Cola (or Diet Coke) devotee or simply can’t leave the house without rocking a pair of ...

Discover 8 unique Coca-Cola flavors most people have never heard of -- and find out whether any of them still exist today at ...

Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency Ogilvy ...

DAYTONA BEACH — Daytona did Daytona things again. With two laps to go in Saturday’s Coke Zero Sugar 400, Ryan Blaney was invisible. He wedged his No. 12 Team Penske Ford firmly into the middle of the ...

Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with ...