Throughout the forecast period, the report presents detailed estimates regarding market share, overall market size, and industry growth rates. It also offers an in-depth overview of the competitive ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Whether it’s the allure of a trending product on social media or a trusted friend’s recommendation, these influences dictate how we choose and purchase. For entrepreneurs navigating the bustling ...

View post: Popular gift retailer shuts stores, cuts jobs over holidays ...

If you think customer expectations were sky-high before, welcome to 2025— the freshest chapter of the saga titled Consumer Behaviour Trends. Let’s read it together! We all remember those seismic ...

Today’s Nigerians are more informed, connected, and value-conscious than ever before. These shifts are driven by increased digital access, evolving lifestyles, and a renewed emphasis on local culture.

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

AI-driven consumer predictions outperform historical methods, improving accuracy with real-time behavioral data. Machine Learning creates hyper-personalization, analyzing user habits to predict ...

Today, the widespread ability to use Buy Now, Pay Later (BNPL) schemes like Afterpay and Klarna in online retail is transforming how consumers pay for purchases. Rather than relying on debit or credit ...