KKR's premier fast-bowler Harshit Rana has been officially ruled out of the IPL 2026, while Sri Lanka cricket board makes fitness test mandatory for their players to obtain NOCs for the IPL. Here are ...

Shreyas Iyer reveals a big update about his fitness ahead of IPL 2026. Take a look and read the full story.

The Indian Premier League (IPL) 2026 is all set to commence from March 28. Ahead of that, the teams have started their pre-season camps and both Indian and overseas players have started arriving.

Robin Uthappa suggests MS Dhoni could play his final Indian Premier League season in 2026, hinting at a transition phase for ...

Influencer marketing around the Indian Premier League is set to grow over 25% year-on-year to nearly ₹700 crore in 2026, up ...

From the Virat Kohli premium to digital dominance and rising private equity interest in cricket, Royal Challengers ...

IPL digital ad spend may reach Rs 3,800-4,400 crore in 2026, with influencer marketing expected to account for 16-18% of ...

One reason brands are spending more on influencers during IPL is due to the higher number of creators posting IPL-related content which has nearly doubled.

The increased number of creators posting IPL-related content has led brands to invest more in influencers, pushing the brand expenditure for IPL 2026 to Rs 700 crore.