Marketing analytics company Mutinex says it will only work with technology platforms that uphold “transparency, independence, and the best interest of the advertiser,” amid rising concerns over ...

Tower of Fantasy is an interesting one: a mashup of gacha and MMO, all of the random monetisation bullshit, plus expecting you to *shudder* work together with strangers. Despite being a sicko for both ...

Marc Santos is a Guides Staff Writer from the Philippines. He's a seasoned writer with over four years of industry experience, and he is an enjoyer of all things difficult in gaming. If Marc's not ...

Metrics give marketers insight into the impact of campaigns, but the power resides in understanding the numbers. Google has released two AI-based agentic agents that analyze campaigns, but marketers ...

I’ve tried my fair share of gacha games, and even gotten hooked on a few — I’m still salty to this day that I’ve never pulled a Kitasan Black card in Umamusume: Pretty Derby. While it is technically ...

Marketers have a lot of misconceptions about marketing mix modeling (MMM). But it’s far less expensive – and easier – to execute than it used to be. Deli meat brand Land O’Frost has been investing in ...

Gacha games can be quite entertaining options for players who don’t have the time, money, or energy to dive into more time-intensive AAA titles. That’s not to say that many of the best gacha games do ...

Gacha Games are certainly good at taking successful game design formulas and spinning their own gachapon onto it. Take HoYoverse, a clone of what is Breath of the Wild, but managing to make one from ...

After 10 years, Brooks Houck gets life for Crystal Rogers’ murder. Bardstown residents hope for justice and closure. What Kimmel said about Charlie Kirk that yanked his show off air WSJ Calls Out ...

July 14, 2025: A lot of gacha games have released this year, huh? I've re-evaluated the list to reflect that. Unfortunately, Honkai Impact 3rd and Infinity Nikki are gone, as I no longer feel I can ...