June 29, 2025. More for You ...

Life Cereal adds Mighty Life to its Quaker Oats cereal line-up. Strawberry Blueberry Bliss and Very Vanilla are functional cereals that appeal to a multi-generational audience. This new food trend ...

Fans are invited to call the Life Cereal #ifykyk hotline to share their advice with actress Julie Bowen and other parents around the country CHICAGO, Nov. 13, 2023 /PRNewswire/ -- Life Cereal is ...

Cereal makes up only 7% of the U.S. population’s added sugar intake, fifth on the list of the top sources of added sugars. It’s far below sugar-sweetened beverages (24%) and desserts and sweet ...

by Les Luchter, April 9, 2025 ; Life Cereal, entering the functional foods realm with a Mighty Life line, has teamed with first-aid brand Welly for limited-edition bandages.

Mikey has made a few reappearances over the years. Life Cereal held a promotion for consumers to “be the next Mikey” in 1997, putting it on cereal boxes.

Life cereal is again reviving Mikey, a picky eater kid that first appeared in commercials in the early ‘70s and rose to pop cultural prominence, per details shared with Marketing Dive. The ...

When rumors spread around the playground in 1979 that Mikey, the kid from the Life cereal commercial, had been killed from a fatal mix of Pop Rocks and Coca-Cola, I thought only of myself.

The Latest Mikey For Life Cereal Sings About A Very Different Life - 09/27/2024. He tastes Life cereal as in the original, but also sings that "I really love my life." Toggle navigation.