News

Adweek on MSN1h
Meta's Advantage+ Adds Gen AI Tools for Advertisers and Agencies
The social media platform is expanding Advantage+ with tools that aim to improve campaign performance. The new features ...
Meta’s Nicola Mendelsohn: ‘AI isn’t replacing creativity, it’s scaling it’
We catch up with the boss of the tech company’s global business group at Cannes Lions following its most recent AI update for ...
Meta wants AI to automate every step of the ad production process - report
AI-generated video in advertising has proved a perilous endeavor to date. Now, imagine AI generating everything from concept ...
Social Samosa1h
Could Meta's automated ad creation end traditional agency models?
After gaining dominance in search and ad tech, Meta has set eyes on ad creation. We speak to advertising agency leaders on ...
Meta Stock Rises as Company Unveils Plans to Introduce WhatsApp Ads—Watch These Key Levels
Shares of Meta Platforms, the top performing stock in the Magnificent 7 this year, got a boost Monday as the tech giant announced plans to introduce paid advertising to WhatsApp, opening up a new ...
Meta is creating a new AI lab to pursue ‘superintelligence’
Staying in the AI race is crucial for Meta, Google, Amazon and Microsoft, with the technology likely to be the future for the ...
Meta’s AI push drives stock higher: is there further upside or is the stock fully priced?
Meta’s massive AI investments lift its stock, but rising valuations and macro risks prompt questions about how long the rally ...
WhatsApp boss: Meta AI doesn't see your conversations, 'only the messages you send it'
Will Cathcart, head of Meta's subsidiary, announced the launch of WhatsApp channels with subscriptions and advertising. He ...
4 Reasons Meta Platforms Is the Best AI Stock of the "Magnificent Seven"
Meta Platforms stands out as a top AI stock because of its attractive valuation. With a forward price-to-earnings ( P/E) ...
TechCrunch4d
Meta sues AI ‘nudify’ app Crush AI for advertising on its platforms
Meta has sued the maker of a popular AI “nudify” app, Crush AI, that reportedly ran thousands of ads across Meta’s platforms. In addition to the lawsuit, Meta says it’s taking new measures ...
Meta Platforms to ’unlock new business with AI’ - Oppenheimer raises price target
Oppenheimer analysts raised their price target for Outperform-rated Meta Platforms (NASDAQ:META) shares to $775 from $665 in a note Monday, citing a “better than feared” macro and advertising ...