NBC’s Macy’s Thanksgiving Day Parade Coverage Draws Biggest Audience Ever

The 99th Macy’s Thanksgiving Day Parade set a new viewership record with 34.3 million combined viewers across NBC and Peacock. The NBC telecast saw significant growth across all demographics, ...

Macy’s Thanksgiving Day Parade Hits All-Time Viewership Record For NBC & Peacock

This year's Macy's Thanksgiving Day Parade set an all-time viewership record across NBC and Peacock, delivering 34.3 million ...

Macy’s Thanksgiving Day Parade 2025: Hoda Kotb Returns, Plus Cynthia Erivo Performance & More

The 2025 holiday season is underway as the 99th Macy’s Thanksgiving Day Parade took over New York City on Thursday (November 27), with an estimated 3.5 million spectators watching the spellbinding ...

Thanksgiving parade viewers gush over Hoda Kotb’s return to TV as she reunites with Savannah Guthrie

Fans are thankful for Hoda Kotb this holiday season. The former “Today” host delighted viewers when she joined old colleagues ...

NBC Sparks Outrage With Its Macy’s Parade Broadcast — 'Worst in Years'

Several users shared alternatives for anyone fed up with NBC’s approach. Some recommended the Associated Press YouTube ...

Hoda Kotb Gives Jenna Bush Hager a Not-So-Secret Shout-Out at the 2025 Macy’s Thanksgiving Day Parade

Kotb stepped away from her daily role on Today back in January to spend more time with her daughters Hope, 6, and Haley, 8.