On November 12, Chery attempted to recreate one of Land Rover’s famous 2018 ascents of Tianmen Mountain’s “Heaven’s Gate”, a brutal climb of 999 steps stretching nearly 300m and featuring a 150m ...
Be careful with your marketing stunts around national landmarks. That should be the take-home message from Chery Automobile’s recent attempt to measure itself up against Land Rover, an attempt that ...
Chinese automaker Chery (奇瑞汽車) has apologised after its sport utility vehicle (SUV) failed to climb the iconic 999 steps of Tianmen Mountain's Stairway to Heaven during a commercial shoot, resulting ...
Chery Automobile’s attempt to emulate a well-known Land Rover marketing stunt ended in failure last week when its Fulwin X3L SUV lost power during a climb at China’s Heaven’s Gate, resulting in minor ...
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