NBA Commissioner Adam Silver during an appearance on the 'Dan Patrick Show' said he is a 'fan of four 10-minute quarters' as the league continues to get more involved in global expansion.

NBA Commissioner Adam Silver proposes shortening games by reducing quarters to enhance global appeal and TV audience engagement.

The two coaches voiced their concerns about the idea of shortening NBA games to boost television viewership before the Knicks ...

NBA Commissioner Adam Silver during an appearance on the 'Dan Patrick Show' said he is a 'fan of four 10-minute quarters' as the league continues to get more involved in global expansion.

NBA commissioner Adam Silver made waves on Wednesday when he said in an interview on the Dan Patrick Show that he was in favor of the league shortening the game from 48 to 40 minutes.

NBA Commissioner Adam Silver appeared on the Dan Patrick Show on Wednesday, and when asked what the wildest ideas the league ...

NBA commissioner Adam Silver raised the possibility that the US basketball league could someday switch from 12-minute to 10-minute quarters to court a changing television audience and align with ...

NBA Commissioner Adam Silver seems to always be looking for ways to make the league more interesting. He cited MLB's recent success with new rules.

Dan Patrick reacts to Adam Silver's comments about potential rules changes to the NBA, including the idea of 10-minute quarters, and analyzes the mixed response from around the league.

These were my selections Monday, when I was musing about potential All-Star reserve selections in NBA Rewind: The toughest snubs for me in the East were LaMelo Ball, the unhealthy forwards from the ...

Adam Silver goes through a couple of NBA rule changes he's considering, including making the quarters in games 10 minutes instead of 12.

The NBA has been forced to do some soul-searching this season due to growing concerns about the impact analytics have had on the product on the court—and, ...