Our brains are wired to notice novelty and surprise. Beginning with a compelling story, startling statistic, or provocative question can instantly grab attention. The idea of using a hook aligns with ...

In a major twist, the Donald Trump administration is now reviewing regional appeals to halt PG&E's plans to dismantle the ...

The attention economy is breaking. PlaysOut’s “mini-everything” model offers a faster, smarter fix.

A new study reveals that upsetting distractions significantly impair our ability to sustain attention and also linger more ...

The brain reduces attention to repeated distractions. Familiar visuals become easy to ignore. Fixed locations lead to mental ...

If the United States continues to play the "tariff numbers game", China will pay no attention to it, China's foreign ministry ...

President Trump on Friday slammed Sen. Chris Van Hollen (D-Md.) for meeting in El Salvador with a Maryland man who the White House acknowledged it wrongly deported there, calling him a ...