Lively's allegations center on astroturfing, a tactic that manipulates public opinion by creating a false impression of grassroots support or opposition

In a social media ecosystem already rife with misogyny, racism and aggression, experts say it's remarkably easy to shape the narrative around a public figure through "astroturfing".

So, Blake Lively has officially filed a legal complaint against Justin Baldoni and his company Wayfarer Studios. She claims he sexually harassed her, then Justin Baldoni launched a negative PR campaign against her as retaliation.

An 80-page complaint by Blake Lively against her It Ends With Us co-star Justin Baldoni has opened a can of worms

The blast radius from It Ends With Us has gone nuclear with Blake Lively denouncing director and co-star Justin Baldoni, his production company Wayfarer Studios and others on the domestic violence film for sexually harassing her and subsequently enacting "a coordinated effort to destroy her reputation.

Norwegian journalist Kjersti Flaa has denied involvement in a smear campaign that was allegedly orchestrated by “It Ends With Us” director and actor Justin Baldoni against his co-star Blake Lively. Over the summer,

Lively's harassment lawsuit against Justin Baldoni, whose PR crisis manager also worked with Johhny Deep, revealed details of an alleged social media smear campaign

Justin Baldoni is no longer a client of WME. The decision was made after the sexual harassment and retaliation complaint filed by Blake Lively