Unified product lines Grey box shifter, Dell has killed off its XPS branding, marking the end of an error for the iconic ...

Dell announced at a press briefing that it is streamlining its PC product line into three categories—with names identical to ...

Get live reports and photos of all the products, trends, and quirky gadgets we're seeing this week at CES in Las Vegas.

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

At CES 2025, Dell announced a major rebranding, consolidating its product lines into Dell, Dell Pro, and Dell Pro Max to ...

Named brands like XPS and Inspiron will now fall under size categories. Plus, Dell expanded its partnership with AMD.

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Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell ...