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Beyonce and Levi’s debut Pool Hall, the second chapter of their REIMAGINE campaign
Levi’s has once again teamed up with global superstar Beyonce to release a second chapter of their successful REIMAGINE ...
How jean makers in the 1890s designed tiny pockets to carry this once commonplace item - but can YOU guess what it's for?
Tucked inside the main pocket on the front of a pair of jeans is a much smaller pocket which, if the internet is anything to ...
To turn Levi Strauss into a $10 billion business, CEO Michelle Gass is looking to women
A 'denim lifestyle.' CEO Michelle Gass is months into her new strategy at Levi Strauss—but don't call it a turnaround. "It’s ...
Beyoncé Puts Her Levi’s Back On for Chapter 2 of Their Collaboration
Levi Strauss & Co. and Beyoncé Knowles-Carter have turned to Chapter 2 — and have taken to the pool hall. The superstar and ...
Beyoncé Wears Denim-on-Denim In Second Levi’s Commercial
In the 16-second film, Beyoncé takes on a local shark, played by Timothy Olyphant, in a high-stakes game of pool, all while ...
Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand
A shopper wandering down to the lower level is quickly surrounded by mannequins in t-shirts, mannequins in Chambray shirts, ...
Inside Levi’s CEO’s growth plan: "We should be at least a $10B company"
Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024, the company has been on a mission to reach ...
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CFOs On the Move: Week ending Feb. 21
Petco names a board member as its new CFO, Wood Group’s CFO resigns over qualifications ‘oversight’ and Mytra hires a former ...
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Levi Strauss & Co. Receives Ratings Upgrade from Fitch Ratings
Levi Strauss & Co. (LS&Co.) (NYSE: LEVI) today announced that Fitch Ratings has upgraded its Long-Term Issuer Default Rating (IDR) to 'BBB-' from 'BB+'. The investment grade rating accompanies an ...