The streaming giant’s co-CEO told financial analysts that artificial intelligence tools are expanding creativity.

Netflix co-CEO Ted Sarandos sees generative AI as a tool to enhance creativity, not just cut costs. In El Eternauta, AI enabled faster, cheaper visual effects. Netflix also uses AI for personalisation,

Netflix used generative AI to create a scene in the sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs.