Ahead of the College World Series, LSU's star outfielder/pitcher took his shot at pitching his dream brand partnership live ...

Tennessee softball coach Karen Weekly spoke out Friday on the growing concerns around NIL recruiting. The Lady Volunteers ...

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

Cooper Flagg reportedly earned a staggering amount of money at Duke. Who could be next in line? Here are the 10 most valuable ...

While Buddie is optimistic about the future of college athletics, he’s not naive. The effectiveness of this new era will come ...

AD Ross Bjork said Ohio State will not cut any sports teams but $18 million will be shared between football, basketball and ...

The man steps onto a raised platform, walks behind a podium and leans toward the microphone. Before him, more than 200 ...

Ohio State is putting its $18 million in revenue sharing toward football, men's basketball, women's basketball and women's ...

I guess it would just be the same as the way things used to work,” an athletic director said. "We'd be right back where we ...

Ohio State's athletic department is teaming up with Learfield to launch a groundbreaking initiative designed to enhance NIL ...

Ohio State merges its top NIL collectives into Buckeye Sports Group, delivering structured support and long-term growth ...

Texas Tech is making headlines across the college sports landscape thanks to its aggressive NIL approach. The Red Raiders are all-in on leveraging NIL to bring ...