Hyundai Mobis, meanwhile, has said it will be giving us a look at its "Holographic Windshield Display, " something it's claiming is a world's first. Hyundai Mobis even shared a picture of what its booth at CES 2025 will look like, in case pictures of convention center booths get you excited.

LG's 2025 QNED evo TVs will bring AI-enhanced picture and audio to your favorite movies and shows. The TVs will introduce a new AI-powered feature called Dynamic Tone Mapping that will find the perfect HDR and brightness settings for each specific media.

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Samsung and Google are ready to push a new standard, Eclipsa Audio. This format will enable 3D audio experiences on certain YouTube videos later this year, with support available across Samsung’s 2025 lineup of TVs and soundbars.

Samsung is creating a Dolby Atmos rival in Eclipsa Audio format- a royalty-free 3D audio technology - developed in partnership with Google.