By merging skill sets, the resulting agency model hopes to appeal to both CMOs and CFOs at a time of consolidation in the ...
The newly combined network is built around six capability-based divisions and will retire legacy creative brands MullenLowe, ...
The partnership follows a summer campaign with “How To Train Your Dragon” that drove the chain’s best kids meal sales in more ...
According to new research from EMARKETER and Zeta, 40% of marketers say that these invisible walls between teams are their ...
The state your agency chooses often reveals its core business priorities: raising capital, minimizing operational risk or ...
Online discounts were flat year over year. However, some retailers won with exclusive giveaways that enticed customers into ...
The brewer highlights several of its brands for a holiday campaign inspired by the younger generation’s preference for ...
The retailer has increased sales growth and brand affinity in part by teaming with brands like Dunkin’ and artists like ...
The five-part “Maybe This Christmas” reunites the co-stars of Netflix’s “Hot Frosty” with a twisty story promoting Instant ...
The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO ...
After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next ...
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