Buc-ee's argues that Super Fuels logo of a brown dog wearing a red cape and smiling in front of a blue background mimics its ...

Trump is known for having a penchant for the bold strokes of a Sharpie marker, even asking the company to design a custom pen ...

Zack Faigen and Michelle Portillo of Skadden, Arps, Slate, Meagher & Flom LLP discuss a 9th U.S. Circuit Court of Appeals decision highlighting the limits of trademark protection under the Lanham Act ...

Super Fuels is an Irving-based gas station chain with an anthropomorphic dog mascot that Buc-ee's argues is a copy of their trademark beaver mascot.

SEGA filed trademarks for Ecco the Dolphin, which could mean a new game in a storied franchise that ended abruptly 25 years ...

If you own a business, you may already have trademark rights. Although formally registering your trademark through the U.S.

The Dallas gas station Super Fuels has a dog as a logo. Buc-ee's wants to get them to change it.

To be eligible for trademark registration, a color must have acquired distinctiveness and must not be functional. Recently, ...

Utah Hockey Club said it still expects to announce a permanent name and identity before the 2025-26 NHL season despite having "Utah Yetis" refused by the U.S. Patent and Trademark Office.

Buc-ee's claims that Super Fuels' three Dallas County stores use a cartoon dog logo that looks too similar to its famous ...

Utah HC and owner Ryan Smith are struggling to find a new name amid a copyright issue around fan-vote winner Utah Yetis.

Late last year, Buc-ee’s filed suit against Kansas City, Missouri-based 2 Wiseman Enterprises LLC, dba Duckees Drive Thru, a ...