Programmatic I/O 2025 Las Vegas | AdExchanger
DELTA: Delta Air Lines is pleased to offer special discounts for Programmatic I/O: Innovate Las Vegas 2025. Please click here to book your flights. You may also call Conferences and …
AdExchanger | News and Views on Data-Driven Digital Advertising …
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on …
Meet Magnite, The Post-Merger Name For Rubicon Project And …
Jun 30, 2020 · The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new name to go to market with together: Magnite. “It felt …
CAPI Isn’t A Band-Aid For Cookie Deprecation. It’s An Essential ...
Oct 22, 2024 · CAPI: More than just a cookie crisis. CAPI has never been just a solution to prepare for the deprecation of third-party cookies. Meta introduced CAPI back in 2020 not just …
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Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on …
The Programmatic and Marketing Technology Events of the Year
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on …
Why Publicis Is Winning - AdExchanger
Dec 2, 2024 · 1. Bold technology strategy. Publicis’ technology strategy has been a major factor in its success. Publicis bought Epsilon for $4.4 billion in 2019, relying on it to unify all client data …
Smartly And Flashtalking Lead The Pack In Forrester’s 2024 …
Oct 28, 2024 · The creative ad tech market is consolidating, said Nikhil Lai, senior analyst at Forrester. In other words, there’s increasingly higher demand for vendors that can address the …
The Race To The Bottom Is Over. Advertisers Care About Quality …
Nov 20, 2024 · And now, with cookie deprecation and signal loss underway, the audience-first approach is more tenuous than ever. The primary beneficiaries of the audience-first model …
PubMatic’s Modified Relationship With DV360 Will Take A Toll On …
Nov 12, 2024 · Remember last quarter when PubMatic projected a $5 million revenue dip from a large DSP buyer having switched to a first-price auction in May?. PubMatic didn’t name the …