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In 1913, with the aid of substantial funds from Liberty, William was able to move production of his art pottery to the present factory in Sandbach Road under the name of W. Moorcroft Ltd.

At one time, they graced the shining glass shelves in the Moorcroft Factory Shop, but in the days of cyberspace, these special pieces now find themselves on the new Outlet Page within the Moorcroft …

The unique hand made process remains almost the same today as it has done for over 100 years. Made by hand for collectors around the world, each piece created results in designs made up of rich deep …

Our sales advisers will play a short video, featuring television and ceramics expert, Eric Knowles, on how Moorcroft is made – just ask! The Moorcroft Heritage Visitor Centre is proud to be a part of the …

All Moorcroft is made by hand from start to finish and Moorcroft sets its own benchmarks for excellence. The final trial of a design considered worthy of production is called The Master – the piece used by …

The age of the collection spans over 120 years, including examples of William Moorcroft’s very first creations made during his time at James Macintyre & Co., the ceramic manufacturer who first …

The visitor centre is home to a complete range of Handmade Moorcroft Pottery available to purchase, as well as an informative display of storyboards explaining the history of how the Bottle Ovens/Kilns …

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Decorating each piece of Moorcroft begins when the designer passes line-work in paper form to the tracers. Expertly, the tracers will trace the design onto clear cellophane, using a traditional ink pen …