The Cadbury Gorilla Drummer is Still the Best Ad Ever
The Cadbury Gorilla Drummer is Still the Best Ad Ever
Jun 24, 2020
twistedsifter.com
Staying true to its brand, Cadbury Celebrations created a sweet surprise for local businesses across India. The Mondelez India owned brand leveraged AI to create a hyper-personalised ad to reach out 1800 local stores, across 260 pin codes, whose businesses are being promoted locally through the campaign. Every time the ad served to a user in cities such as Mumbai, Delhi, Pune, Indore, Ahmedabad, and Lucknow, it identifies local retailers around that specific pin code against that product categor
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Staying true to its brand, Cadbury Celebrations created a sweet surp…
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