Pepsi & Michael Jackson: a history in ads
Pepsi & Michael Jackson: a history in ads
Aug 31, 2012
marketingweek.com
In 1984, while filming a Pepsi commercial, Michael Jackson suffered severe burns after a pyrotechnic mishap ignited his hair. Though quickly extinguished, the fire caused second and third-degree burns, exposing part of his skull and leaving lasting physical and emotional scars. Jackson endured multiple surgeries and used makeup, wigs, and hats to cover the injuries. | History In Pictures
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