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Case Studied™ on Instagram: "Poppi chased the moment. For its Super Bowl spot, the prebiotic soda brand partnered with Charli xcx and Rachel Sennott, turning a quiet lecture hall into a stylized party sequence inspired by The Moment, the A24 film starring both. Directed by Aidan Zamiri, the ad leans into pop-culture aesthetics and fast-paced visuals, positioning the Super Bowl as a social-first moment rather than a traditional product-led commercial. While the casting and visual energy align clo
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