Coca-Cola reignites AI ad debate with new holiday campaign
Coca-Cola reignites AI ad debate with new holiday campaign
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The festive season is a time to connect and be present with loved ones, that's the focus of The Coca-Cola Company's Christmas campaign this year. Check out 'The Letter' by Oscar-winning filmmaker Taika Waititi | Coca-Cola HBC
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Coca-Cola (The Coca-Cola Company) has reignited the AI advertising debate with its latest holiday campaign a mix of nostalgic storytelling and generative tech that reimagines the iconic Holidays Are Coming ad. While the brand has learned from last year’s backlash by avoiding AI-generated humans, online criticism continues to swirl around creative inconsistencies and the broader role of AI in brand storytelling. Still, Coca-Cola remains firm in its belief that generative tools can enhance emotion
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