Darth Vader Super Bowl commercial: What happens to child stars in ads?
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Today In Star Wars History… On February 2nd, 2011 - Volkswagen released its now-iconic Super Bowl commercial early, and Star Wars fans instantly felt the Force. Titled “The Force,” the ad stars a young kid dressed as Darth Vader attempting to use his powers on everyday household objects—until he “successfully” starts a Volkswagen Passat… thanks to his dad’s key fob. • Lucasfilm officially licensed the use of Darth Vader’s imagery and John Williams–style music, a rare move for a car commercial •
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VW has been making Super Bowl commercials for 15 years. From the kid in the Darth Vader helmet to this year’s “Drivers Wanted” — every era hit different. Which one’s the GOAT? #Drop your pick 👇 🏈 The Force (2011) 🏈 Wings (2014) 🏈 An American Love Story (2024) 🏈 The Great Invitation (2026) Come see the full lineup in person at @vwofrichmond — link in bio 🔗 #Volkswagen #VW #SuperBowl #SuperBowlAds DriversWanted | Volkswagen of Richmond
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