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The 2017 Holi campaign #SaareMaelDhoDaalo from Ghadi Detergent, created by ADK Fortune, challenged the festive norm of excusing bad behaviour with “bura na mano, Holi hai.” By linking the brand’s cleansing promise to the need to “clean” harmful mindsets, the ad sparked strong conversations on respect, consent, and social change. The insightful execution turned a detergent ad into a cultural statement, amplifying brand's purpose-driven positioning. #holi #marketing #advertising #iconicads @ghadid
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