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Behind the Scenes Of “What’s Priceless to You” by Lionel Messi for Mastercard

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Behind the Scenes Of “What’s Priceless to You” by Lionel Messi for Mastercard

Watch to see how we used AI-powered technology to recreate 13-year-old Lionel Messi in Mastercard’s latest Priceless campaign, “What’s Priceless to You.” Using a completely new VFX method, that cross-analyzed archival material and historical references of Lionel Messi we created one of the most sophisticated digital images to date in a ...

3.4K viewsMay 12, 2022

Mastercard Priceless Ads

Ten fans. Ten swaps. One epic moment with ‪@LeoMessi‬

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We surprised Sam with a jersey swap from her family's fave, ‪@LeoMessi‬

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